Midi Health is seeking a high-impact Product Innovation Manager/Sr. Manager to lead the end-to-end development of New Product Innovations (NPI). This role is critical in expanding our care delivery model beyond core clinical services into new clinical, physical and digital offerings, including custom pharmacy formulations (Rx), supplements, and partner integrations. As the Product Innovation Manager, you will be the engine behind our NPI Strategy Council. You will partner closely with our founders, clinical leadership, and cross-functional teams to identify market opportunities, build rigorous business cases, and manage the product lifecycle from initial concept through to market launch. Manage the operational rhythm of the NPI Strategy Council, ensuring clear agendas, decision-making frameworks, and follow-through. Lead products through the formal NPI 'Gates'. Maintain and evolve the innovation roadmap. Develop robust business cases for new offerings, including cost-benefit analysis, pricing strategies, and projected ROI. Conduct deep-dive market research to identify trends in women's midlife health, CPG (Consumer Packaged Goods), and health-tech. Act as the primary Product Manager for new offerings, coordinating with Clinical Care, Operations, Engineering, and Marketing to ensure a seamless launch.
5-10 Years in Product Management, Product Marketing or Innovation: Proven track record of launching new products from 0 to 1. CPG or B2C Tech Expertise: Strong background in either consumer goods or direct-to-consumer technology. Cross-Functional Leadership: Demonstrated ability to lead without formal authority in a fast-paced, high-growth startup environment. Strategy Background: Experience in management consulting or internal corporate strategy is preferred.
Key Skills: Product Management, Innovation, NPI, Financial Modeling, Market Research, B2C, CPG, Health-Tech, Cross-functional Leadership, Business Case Development, ROI Analysis